{"id":1234,"date":"2020-01-10T09:55:30","date_gmt":"2020-01-10T09:55:30","guid":{"rendered":"https:\/\/scoop.com2.ag\/?p=1234"},"modified":"2025-06-12T15:47:56","modified_gmt":"2025-06-12T13:47:56","slug":"content-marketing-plan-in-7-schritten","status":"publish","type":"post","link":"https:\/\/www.scoop.ag\/content-marketing-plan-in-7-schritten\/","title":{"rendered":"CONTENT-MARKETING-PLAN IN 7 SCHRITTEN"},"content":{"rendered":"<p>Gutes Marketing beginnt mit der fr\u00fchzeitigen Planung. Damit Sie im kommenden Jahr nie wieder von Feiertagen, Events, sportlichen Gro\u00dfveranstaltungen und Marketing-Ereignissen \u00fcberrascht werden, sollten Sie am besten schon im Jahr davor mit der Planung und Konzeption beginnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gutes Marketing beginnt mit der fr\u00fchzeitigen Planung. Damit Sie im kommenden Jahr nie wieder von Feiertagen, Events, sportlichen Gro\u00dfveranstaltungen und Marketing-Ereignissen \u00fcberrascht werden, sollten Sie am besten schon im Jahr davor mit der Planung und Konzeption beginnen.<\/p>\n","protected":false},"author":6,"featured_media":1235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33,58],"tags":[65,64,63,62,61,60,59],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-content","tag-65","tag-content","tag-content-marketing","tag-kalender","tag-marketing","tag-plan","tag-whitepaper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CONTENT-MARKETING-PLAN IN 7 SCHRITTEN - Scoop<\/title>\n<meta name=\"description\" content=\"Content\u2011Marketing\u2011Plan in 7 Schritten mit der SCOOP GmbH: Strategie, Redaktionsplan, Content Produktion, Ver\u00f6ffentlichung und Erfolgsmessung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scoop.ag\/content-marketing-plan-in-7-schritten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTENT-MARKETING-PLAN IN 7 SCHRITTEN - 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